Adidas original x Jackkrit A.
In the middle of March of 2021, Adidas officially opened its third brand center at Siam Square One (SQ1), Thailand. Featured in the centre’s three-story program are work by Thai designers, Jackkrit Anantakul (HelloiamJK) , who have delivered their interpretations of the Thai identity through an interesting and ideal use of materials and craftsmanship techniques.
Jackkrit incorporates ancient Thai textile patterns to the images of adidas’ originals product line, creating the series, ‘Woven Life,’ which includes the clash between the brand’s popular ‘Superstar’ sneaker and the starry shape of a traditional Chula kite titled under the same name.
Art direction and Design Jackkrit Anantakul
Text - WEE VIRAPORN art4d (readmore)
Photo - KETSIREE WONGWAN